Three Peaks is now Ala-Too Video
Watch our Video about the Rebranding of Three Peaks to Ala-Too Resort
Rebranding of Three Peaks Ski Resort to Ala-Too | We Changed Our Name Too! Meet SkiCentralAsia
Rebranding of Three Peaks to Ala-Too
Watch on YouTube ↗In this Ala‑Too Ski Resort video, witness the official rebranding from Three Peaks to Ala‑Too—a name reflecting a new era. The video covers the reasons behind the change, updated branding visuals, and how the resort’s identity now aligns more closely with Kyrgyz heritage and its grand vision. A must-watch for avid followers of the project and anyone curious about how powerful place-naming can mark a strategic shift in tourism identity. Read More about the Rebranding of Three Peaks….
What is the Video about?
This dedicated video walks viewers through the rebranding milestone of Kyrgyzstan’s ambitious ski project: transitioning from “Three Peaks” to “Ala‑Too Ski Resort”. It opens by explaining the origins—“Three Peaks” was the working title because of its plan to connect three mountain valleys (Jyrgalan, Ak‑Bulak, Boz‑Uchuk) into a unified ski domain—but the name was recently changed to Ala‑Too to better capture local identity and cultural resonance.
Using compelling visuals and clear narration, the video outlines how this rebranding aligns with strategic goals: promoting national pride, streamlining communications, and strengthening the resort’s brand equity—both domestically and internationally. It also reveals how the new name will feature across maps, marketing materials, and the resort’s master plan.
Whether you’re following ski development or interested in branding storytelling, this Ala-Too Ski Resort video provides meaningful insight into how name changes can reposition a project, signaling ambition while rooting it in place.
Why You Should Watch this Video about the Rebranding of Three Peaks Resort?
You should watch this video because it tells the story behind an important strategic shift: the renaming of Three Peaks to Ala-Too Ski Resort. It’s a rare opportunity to see how naming can influence identity—melding Kyrgyz culture with a bold vision for a world-class winter destination. The video offers branding context, visual updates, and narrative clarity, making it essential for industry followers, branding enthusiasts, and anyone tracking Central Asia’s evolving tourism landscape.