Three Peaks is now Ala-Too Video

Watch our Video about the Rebranding of Three Peaks to Ala-Too Resort

In this Ala‑Too Ski Resort video, witness the official rebranding from Three Peaks to Ala‑Too—a name reflecting a new era. The video covers the reasons behind the change, updated branding visuals, and how the resort’s identity now aligns more closely with Kyrgyz heritage and its grand vision. A must-watch for avid followers of the project and anyone curious about how powerful place-naming can mark a strategic shift in tourism identity. Read More about the Rebranding of Three Peaks….

What is the Video about?

This dedicated video walks viewers through the rebranding milestone of Kyrgyzstan’s ambitious ski project: transitioning from “Three Peaks” to “Ala‑Too Ski Resort”. It opens by explaining the origins—“Three Peaks” was the working title because of its plan to connect three mountain valleys (Jyrgalan, Ak‑Bulak, Boz‑Uchuk) into a unified ski domain—but the name was recently changed to Ala‑Too to better capture local identity and cultural resonance.

Using compelling visuals and clear narration, the video outlines how this rebranding aligns with strategic goals: promoting national pride, streamlining communications, and strengthening the resort’s brand equity—both domestically and internationally. It also reveals how the new name will feature across maps, marketing materials, and the resort’s master plan.

Whether you’re following ski development or interested in branding storytelling, this Ala-Too Ski Resort video provides meaningful insight into how name changes can reposition a project, signaling ambition while rooting it in place.

Why You Should Watch this Video about the Rebranding of Three Peaks Resort?

You should watch this video because it tells the story behind an important strategic shift: the renaming of Three Peaks to Ala-Too Ski Resort. It’s a rare opportunity to see how naming can influence identity—melding Kyrgyz culture with a bold vision for a world-class winter destination. The video offers branding context, visual updates, and narrative clarity, making it essential for industry followers, branding enthusiasts, and anyone tracking Central Asia’s evolving tourism landscape.

Transcript:

Big News and Channel Evolution

Big news—not just from the mountains, but from our channel too. You may have known us as the channel covering the Three Peaks Ski Resort project in Kyrgyzstan. But things have changed—and for the better.

Three Peaks Resort has been rebranded. It’s now officially called the Ala-Too Ski Resort, and it’s set to become one of the largest ski areas in all of Central Asia, with 250 km of slopes planned across three breathtaking valleys.

But that’s not all. Over in Kazakhstan, an even bigger project is on the horizon: the Almaty Super Ski Project—a massive plan to connect existing resorts and develop the Kok-Zhailau Gorge into a world-class destination with a projected ski area of 300 to 700 km.

We are very excited that we will soon have multiple European-sized ski resorts in Central Asia, and we are committed to sharing updates about their progress with you. That’s why we’re rebranding too.

Our Channel Rebranding and Wider Focus on Ski Resorts in Central Asia

Our channel is now called Ski Central Asia, and we’re expanding our focus beyond just Ala-Too. We will now cover every major ski resort across Central Asia—from Kyrgyzstan to Kazakhstan and beyond.

We’ve also updated our website. You can now find us at SkiCentralAsia.com, where we will post updates, travel information, investment opportunities, and in-depth videos as the region transforms into a global ski destination.

So whether you’re a skier, traveler, or investor, subscribe now and join us as we follow the rise of Central Asia’s ski revolution.

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